An Introduction to the SMARTRISK Heroes Program: Positive Social Marketing for Adolescent Injury Prevention

Abstract

This article provides background on the SMARTRISK Heroes Program, a mobile stage production that introduces young people to the prevalence of unintentional injury for their age group and presents them with a series of strategies that will reduce the likelihood that they will be unintentionally injured or killed. The program logic is consistent with theoretical work from the area of health promotion including the Protection Motivation Theory and the Transtheoretical Model of Stages of Change. The SMARTRISK Heroes Program has been the subject of a number of past evaluations that are briefly described. The program logic model was included in this article. Additional information on the program and its evaluations can be found at http://www.smartrisk.ca by selecting SMARTRISK Heroes, under the “Youth Tab.”