Lessons of Partnership: Successes and Challenges Associated with the Dissemination of the Not-On-Tobacco Program within Cooperative Extension Service Framework

Authors

  • Donald Reed West Virginia University Extension Service
  • Traci Jarrett West Virginia University School of Public Health
  • Jeremy Farley Former Extension Agent & Instructor, West Virginia University Extension Service
  • Tony Richards Save The Children
  • Deborah McDonald West Virginia University Extension Service
  • Geri Dino West Virginia University School of Public Health

DOI:

https://doi.org/10.5195/jyd.2016.435

Abstract

Not-On-Tobacco (N-O-T) is a voluntary smoking cessation program for teens. The West Virginia Prevention Research Center (WVPRC) partnered with West Virginia University Extension Service to test a regional implementation model of N-O-T within the current 4-H infrastructure. Directed content analysis was used to allow for pre-determined themes and categories to be assessed by identifying barriers and successes at each phase of model implementation. The project effectively set a foundation of collaboration between Extension and the WVPRC, highlighted the differences between prevention theories and positive youth development ideology and showcased that Extension’s efforts are more successful when county based.

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Published

2016-12-15

Issue

Vol. 11 No. 1 (2016)

Section

Feature Articles

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