Resource Review—Using Qualtrics Core XM for Surveying Youth

Authors

  • Jennifer E. Cushman University of Connecticut
  • Miriah Russo Kelly University of Connecticut
  • Maryann Fusco-Rollins University of Connecticut
  • Ryan Faulkner University of Connecticut

DOI:

https://doi.org/10.5195/jyd.2021.886

Keywords:

program evaluation, digital surveys, Qualtrics, data analysis

Abstract

Qualtrics software, a digital tool used for survey data collection and analysis, has become a commonly used technology in organizations around the country. Many educators are using this tool to collect, analyze, and communicate education, outreach, and engagement evaluation data in an efficient and effective way. In a youth development context, Qualtrics Core XM software can be used to design youth-focused digital surveys that are engaging and efficient, and it can help build program evaluation capacity. An assessment of some key functions of this tool and their applications to youth development program contexts is presented here.

Author Biographies

Jennifer E. Cushman, University of Connecticut

Department of Extension

Assistant Extension Educator 

Miriah Russo Kelly, University of Connecticut

Cooperative Extension System
Assistant Extension Educator

Maryann Fusco-Rollins, University of Connecticut

Department of Extension

Program Coordinator

Ryan Faulkner, University of Connecticut

Department of Extension

Academic Technician 

References

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Fowler, F. J. (2009). Survey research methods. Sage Publications.

Hill, P. (2013). Real, fast, feedback. Journal of Extension, 51(1), iw4. https://archives.joe.org/joe/2013february/iw4.php

Monroe, M. C., & Adams, D. C. (2012). Increasing response rates to web-based surveys. Journal of Extension, 50(6), tt7. https://archives.joe.org/joe/2012december/tt7.php

O'Connor, C., & Zeldin, S. (2005). Program assessment and improvement through youth-adult partnership: The YALPE resource kit. Journal of Extension, 43(5), tt4. http://archives.joe.org/joe/2005october/tt4.php

Qualtrics. (2019). End of survey element. https://www.qualtrics.com/support/survey-platform/survey-module/survey-flow/standard-elements/end-of-survey-element/

Rea, L. M., & Parker, R. A. (2005). Designing and conducting survey research: A comprehensive guide. Jossey-Bass.

Rogers, B. (2017, March 2). Ryan Smith's Qualtrics capitalizes on the rise of the 'experience economy'. Forbes. https://www.forbes.com/sites/brucerogers/2017/03/02/ryan-smiths-qualtrics-capitalizes-on-the-rise-of-the-experience-economy/#6843ed5c6221

Tourangeau, R., & Plewes, T. J. (Eds.) (2013). Nonresponse in social science surveys: A research agenda. The National Academies Press. https://doi.org/10.17226/18293

Walahoski, J. (2014, November). The implementation of common measures in the 4-H youth development organization. Panel session at the American Evaluation Association Conference, Denver, CO. https://www.eval.org/p/cm/ld/fid=277

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Published

2021-03-30

Issue

Vol. 16 No. 1 (2021)

Section

Resource Reviews

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